I recently purchased an old motorcyle from a Russian native and on one side is an illustration of the wolf from the cartoon "Nu, pogodi!" and on the other side is a paisley design with the word "Shkoda" written in the center in a 70's style funky font.
I was wondering what Shkoda was. I searched google and found no conclusion and also searched google images and twitter. I found a lot of ukraine and russian users using "#shkoda" with pictures of dogs and cats, but also many unrelated things.