Škoda is a Czech automobile manufacturer that produces also motorcycles. You can search google pictures with "skoda motorcyle". If you transliterate Chech "Škoda" into Russian Шкода and then back to Latin alphabet according to English pronunciation rules, you would get "Shkoda".
I don't know what exactly does word "Škoda" mean in Chech, but in Russian "Шкода" means "a naughty action", "nasty trick" or "naughty child". In Ukrainian a similar word though with a different stress means "a pity", "too bad".